Shree Partners
Refreshed website design in line with new brand
Shree Partners is a digital transformation and technology solutions company, delivering IT infrastructure, business intelligence and data management to companies predominantly within the travel, healthcare, finance and insurance sectors.
Updating the website was part of our remit in the brand review. This was beneficial as this enabled us to consider the whole suite of communications material together.
Our discussions with the client considered the site structure and user experience, and the amount and level of technical information. We felt it was important to highlight case studies and testimonials and to have key examples on the homepage as well as relevant sector pages, rather than solely consolidated in one area.
The site is dually classified by industry sector and by service offering. Each core service section is defined by a colour from the brand palette and image. This approach runs through the print communications as well for consistent commonality.
Iconography was also included as quick identifiers. Shree had used iconography before but this was from a mix of sources. We created a full set of icons in Shree brand colours.
The website was built by their very talented team of developers.