Aimendo is a US-based tech start-up delivering AI solutions to the travel sector. Winwood Haines was asked to create a full brand identity including website landing page, presentation pitch deck and sales collateral.

We wanted to present Aimendo as an exciting and dynamic company at the forefront of leading technology.  The logo takes inspiration from data diagrams and neural networks and fans out to suggest reach and forward movement. This is also reflected in the use of continuous line illustrations and hatched line graphics in the accompanying brand. The colour palette is bright and bold, away from the austere blacks and greys often used in tech branding. The supporting typeface, Exo, is very typically tech, however, it has a more rounded letterform which improves legibility.