Goldsmiths, University of London has an exceptional reputation as being at the forefront of creative and progressive thinking. Winwood Haines has supported the student recruitment and publication teams at Goldsmiths since 1997.
The initial brief focused on the design of a leaflet, poster and pull-up stand to support Goldsmiths’ Careers Service at careers fairs, open days, etc. All collateral was to be recognisable as Goldsmiths and adhere to brand guidelines. Inspiration was taken from the clock in the Careers Service department. The bright blocks act as a good metaphor for the scope and support offered by the Careers Service. Following the production of the event collateral, Winwood Haines was also asked to design t-shirts. After discussions with the client, it was agreed to take the block idea and turn into a graphical element. This design was also incorporated into a further commission for an event screen.
All artwork was delivered as high-quality print files. Winwood Haines liaised with the t-shirt manufacturers and vinyl printers to ensure smooth production and delivery.
Goldsmiths, University of London
Apparel, Campaign, Design, Events