Shree Partners
Brand development
Shree Partners is a digital transformation and technology solutions company, delivering IT infrastructure, business intelligence and data management to companies predominantly within the travel, healthcare, finance and insurance sectors.
Shree had an existing logo and website but no other supporting identity. Winwood Haines was asked to review the branding, revise the logo and build a consistent and dynamic identity that would work across communications.
The original logo had a mix of elements and typefaces. It had also been designed for screen without full colour references. We refreshed rather than replaced – using colour matches that would be closely aligned in print and digital, using consistent typography and adding a literal ‘cutting edge’ diagonal line through the ‘S’.
We developed a bold, flexible colour palette inspired by the company’s location in India. These colours added a vibrancy and warmth that is often lacking in tech branding. A modern, sans serif, opentype font was chosen that would work online and in print. We continued the dynamic ‘edge’ across the branding with diagonally slanted images and graphics.
The new brand was rolled out across brochures, event material, company sales presentation and website.