The MRC National Survey of Health and Development (NSHD) has informed UK health care, education and social policy for more than 75 years. It is the longest running British birth cohort study. Today, with study participants in their seventies, the NSHD offers a unique opportunity to explore the long-term biological and social processes of ageing. It also studies how factors acting across the whole of life affect ageing.

To mark the 75th anniversary of the study, MRC asked us to develop an anniversary logo, 12-page newsletter, participant birthday card and certificate.