Central YMCA is the world’s first YMCA. It is a leading UK health, education and well-being charity, committed to helping people lead happier, healthier and more fulfilled lives. Central YMCA worked with the All Party Parliamentary Group on Body Image to investigate the perceptions and implications of body image across society. They released an 80-page report containing their findings.
Winwood Haines not only designed the report but also created two mock ‘adverts’ in the style of cosmetic surgery and body enhancement advertising. Published in print and online, the report received widespread media coverage including all major UK newspapers, the BBC and ITV news. It has been instrumental in informing government policy and the development of further campaigns such as ‘Be Real’.
Central YMCA/All Party Parliamentary Group on Body Image
Branding, Events