Plan Insurance Brokers

Refreshed print campaign material

Plan Insurance Brokers is an independent, market leading commercial insurance brokerage that has operated for over 25 years. They arrange high quality cover and provide intelligent insurance solutions to UK businesses. In November 2018, Winwood Haines successfully won a tender to refresh their branding.

With a limited palette and a strict grid, the previous marketing material had become quite formulaic and lacklustre. Imagery was from standard photo stock libraries and, as their competitors used similar, this limited the impact of their brand.

We introduced bold imagery and typography, using cut-out objects on colour backgrounds. Each service sector was assigned a colour from the broadened palette.

Print material included magazine and press advertising, flyers and double-sided leaflets.