Shree Partners

Refreshed website design in line with new brand

Shree Partners is a digital transformation and technology solutions company, delivering IT infrastructure, business intelligence and data management to companies primarily in the travel, healthcare, finance and insurance sectors.

Updating the website was part of the remit of the brand review. This allowed me to take a comprehensive approach, considering the entire suite of communications materials together.

During discussions with the client, I felt the most vital aspect was the site structure and user experience. The original website contained a significant amount of technical information that didn’t adequately cater to the target audience – namely CEOs and sales teams. I recommended featuring case studies and testimonials prominently on the homepage and sector pages, rather than consolidating them on a single page. A copywriter was commissioned to reposition the content.

The website is organised by industry sector and service offering. Each core service section is distinguished by a brand colour and corresponding image, a strategy mirrored in print communications to ensure consistency.

I also created a cohesive set of icons in the brand colours, replacing the inconsistent iconography previously used from various sources.

The company’s in-house team built the website based on the wireframes I provided.