Rosebery Housing

Brand refresh

Rosebery Housing owns more than 2,700 affordable homes across Surrey and West Sussex, ranging from one-bedroom flats to four-bedroom family homes. I have reviewed and refreshed their branding twice since 2015.

Rosebery had used the same logo and brand since 1994. The early guidelines lacked usage examples, leading to inconsistent branding. The logo existed in two versions, often with the marque separate from the name. The colour palette was excessive, and imagery was inconsistent and poorly lit.

The initial brief was to unify the brand without changing the logo. We retained the landscape logo, established consistent usage and reduced the colour palette to three core, three accent and four secondary colours. Imagery guidelines ensured clean, focused images that often used the brand fuchsia as an accent.

This created a consistent brand across reports, communications and the website. In 2023, after merging with Town & Country Housing, the Rosebery logo was modernised, with a new typeface and redrawn house icon.