Plan Insurance Brokers

Iconography and promotional items

Plan Insurance Brokers is an independent, market leading commercial insurance brokerage that has operated for over 25 years. They arrange high quality cover and provide intelligent insurance solutions to UK businesses. I successfully pitched and won the tender to refresh their branding.

As part of the branding refresh, I developed a series of unique icons for use on the website and print materials. Each icon incorporates the orange circle from Plan’s logotype, making them instantly recognisable and serving as quick identifiers for Plan’s insurance products.

Although not part of the original brief, I also proposed visuals for incorporating the iconography into Plan’s promotional items. Since the cups and sandwich bags are provided at kiosks used by taxi drivers, I added a touch of humour with motoring-based wordplay.

After receiving positive feedback, Plan went ahead with my designs for the cup and sandwich bag. I provided high-quality print artwork, ensuring all necessary adjustments were made to accommodate the cup’s shape and fold.